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NEW SASKATOON TRANSIT WEBSITE TO ENHANCE RIDERSHIP EXPERIENCE

For immediate release: Thu, 2015-02-26 11:07
TR15-100

Saskatoon Transit now has its own website! saskatoontransit.ca is designed to enhance the ridership experience and offers a number of new features requested by riders including the launch of real-time bus tracking, improved trip planning tools and mobile-friendly access.

“Having access to real-time information has the potential to transform the ridership experience,” says Colleen McKee, Communications and Marketing Manager for Transportation and Utilities. “We know these new services will empower our current customers and we believe it will make it easier for new customers to try Transit as well.”

Real-time bus location tracking, accomplished by equipping buses with an internet-enabled GPS unit, enhances the rider experience by allowing them to monitor the location of their bus in real-time. Other new features include enhanced trip planning tools and improved access to service alert information. All of the new online services are optimized for viewing on mobile devices and tutorial videos will help guide users through the new features.

“Our customers have told us that mobile devices are the preferred technology when connecting to information about our services, especially when accessing real-time information,” says McKee. “These new services are designed to meet the needs of the connected rider and provide fast and easy access to the information they need”.

In addition to the new website, Saskatoon Transit has also launched a dedicated Transit Twitter account, @stoontransit, which will be monitored by the same customer service team that responds to telephone inquiries.

To promote the launch of saskatoontransit.ca residents can enter to win a one-month transit pass and custom designed t-shirt by visiting the new site and trying out the new trip planner. Contest details are in the announcements section on the home page.