Transit Public Input Strategy Wins International Award
Saskatoon Transit has received an award from the International Association of Business Communicators (IABC), honoured with a Community Relations Excellence Award for the 2014 Transit Route Changes initiative.
“We’re thrilled to be recognized with this prestigious IABC Gold Quill Award,” says Saskatoon Transit Marketing Manager, Alysha Hille. “In 2014 we really focused on reaching our customers in the right way and making sure we were meeting their communications needs.”
In 2013, Saskatoon Transit heard from transit riders concerned they had not had the opportunity to provide input into the yearly review before transit route changes were implemented. In response, Saskatoon Transit introduced various engagement opportunities where transit riders had their say through face to face interaction, directly impacting the final proposal which was implemented in 2014.
“This process proved to be so successful that it has now become a standard customer consultation process,” says Trevor Bell, Acting Director of Saskatoon Transit. “We have shared this community relations initiative with transit organizations in other cities so that they too can integrate customer feedback into operational decisions.”
The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry. Entries are evaluated against IABC’s standard of excellence, and the feedback from evaluators this year indicated that the standard of work in this year’s awards was some of the best seen in recent years.