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Transit Public Input Strategy Wins International Award

April 15, 2015 - 10:45am


Saskatoon Transit has received an award from the International Association of Business Communicators (IABC), honoured with a Community Relations Excellence Award for the 2014 Transit Route Changes initiative.

“We’re thrilled to be recognized with this prestigious IABC Gold Quill Award,” says Saskatoon Transit Marketing Manager, Alysha Hille. “In 2014 we really focused on reaching our customers in the right way and making sure we were meeting their communications needs.”

In 2013, Saskatoon Transit heard from transit riders concerned they had not had the opportunity to provide input into the yearly review before transit route changes were implemented. In response, Saskatoon Transit introduced various engagement opportunities where transit riders had their say through face to face interaction, directly impacting the final proposal which was implemented in 2014.

“This process proved to be so successful that it has now become a standard customer consultation process,” says Trevor Bell, Acting Director of Saskatoon Transit. “We have shared this community relations initiative with transit organizations in other cities so that they too can integrate customer feedback into operational decisions.”

The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry. Entries are evaluated against IABC’s standard of excellence, and the feedback from evaluators this year indicated that the standard of work in this year’s awards was some of the best seen in recent years.


February 26, 2015 - 11:07am


Saskatoon Transit now has its own website! is designed to enhance the ridership experience and offers a number of new features requested by riders including the launch of real-time bus tracking, improved trip planning tools and mobile-friendly access.

“Having access to real-time information has the potential to transform the ridership experience,” says Colleen McKee, Communications and Marketing Manager for Transportation and Utilities. “We know these new services will empower our current customers and we believe it will make it easier for new customers to try Transit as well.”

Real-time bus location tracking, accomplished by equipping buses with an internet-enabled GPS unit, enhances the rider experience by allowing them to monitor the location of their bus in real-time. Other new features include enhanced trip planning tools and improved access to service alert information. All of the new online services are optimized for viewing on mobile devices and tutorial videos will help guide users through the new features.

“Our customers have told us that mobile devices are the preferred technology when connecting to information about our services, especially when accessing real-time information,” says McKee. “These new services are designed to meet the needs of the connected rider and provide fast and easy access to the information they need”.

In addition to the new website, Saskatoon Transit has also launched a dedicated Transit Twitter account, @stoontransit, which will be monitored by the same customer service team that responds to telephone inquiries.

To promote the launch of residents can enter to win a one-month transit pass and custom designed t-shirt by visiting the new site and trying out the new trip planner. Contest details are in the announcements section on the home page.